The Moth StorySLAM
We kicked off our partnership with three (3) sponsored StorySLAMs, in Chicago, New York and Miami. The theme of the evening was Untold Beauty and it was presented by Walgreens and select Unilever Brands.
Storytelling Workshops
At the same time, MothWorks at The Moth led a workshop for Walgreens and Unilever selected storytellers to shape their own tales of Untold Beauty. Of those ten (10) participants four (4) were selected for 1:1 coaching with a MothWorks story instructor. Later, those stories were recorded by Unilever.
The Moth Podcast and The Moth Radio Hour
In addition to living on a custom Unilever landing page, select clips of coached stories were also featured in a slate of custom podcast ads running on The Moth Podcast as well as in Walgreens stores. Additionally, Unilever sponsored The Moth Radio Hour. Altogether this campaign reached roughly 4MM impressions across The Moth's audio programs.