Social Media Coordinator

POSITION: Social Media Coordinator

LOCATION: New York

DETAILS: Full-time

The Moth is an acclaimed not-for-profit organization dedicated to the art and craft of storytelling. The Moth has presented more than fifty thousand stories, told live and without notes, by people from all walks of life to standing-room-only crowds worldwide. To really understand The Moth, we encourage you to listen to a few stories here: https://themoth.org/stories.

POSITION OVERVIEW

As the Social Media Coordinator, you’ll ideate, plan, design, deploy and track social media content that supports the organization’s strategic goals and mission across all social platforms including, but not limited to Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube and Pinterest. 

This position will work across the organization to ensure The Moth’s live shows, podcasts, radio broadcast, storytelling workshops, memberships, books, brand partnerships and merchandise offerings engage audiences, drive social growth and positively impact revenue while bringing true stories to people all around the world.  

The Social Media Coordinator will report to the Director of Marketing (DOM).

  • Be The Moth’s voice on social media and other digital channels and exercise impeccable judgment as The Moth’s representative with a focus on building and fostering a community rooted in empathy, understanding, trust and connection 

  • Work with the DOM to plan the social media content calendar (paid and organic) across multiple social media channels with an eye for juggling varied projects and objectives 

  • Collaborate with the program teams to understand their content promotional needs to develop social campaigns that drive visibility, engagement and conversions

  • Attend Moth storytelling events, workshops and other experiences to create dynamic content that showcases the magic of sharing and listening to true stories. This may include working night and weekend hours.

  • Be plugged into The Moth’s social media channels to ensure that comments and/or negative sentiment are appropriately managed and add value to the user's experience 

  • Establish and maintain relationships with Moth storytellers, story directors, hosts, producers and staff across the country to identify and develop content ideas and opportunities that elevate the organization’s mission 

  • Be the brand’s eyes and ears for new/emerging social media trends and best-practices allowing true stories to be amplified in unique and unexpected ways

  • Liaise with our paid social agency to optimize our social strategy

  • Analyze and report on social growth and campaign effectiveness to optimize current/active campaigns and provide recommendations for future campaigns and initiatives. Create monthly social media reports for senior leadership. 

QUALIFICATIONS AND SKILLS

Required: 

  • Bachelor’s Degree or equivalent years of experience

  • 1-3+ years of related work experience, with direct experience handling social media across multiple platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube and Pinterest 

  • Experience with launching new social profiles, building a following, increasing engagement, and driving business impact

  • Data-driven, digital-first approach with experience tracking social analytics and translating results into to campaign reports

  • Strong writing and copy editing skills

  • Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

  • Highly conscious of risk and the responsibility of being a steward of the brand's reputation

  • Project management skills with an ability to accurately prioritize delivery of existing projects while concurrently planning future projects

  • Proficiency in Microsoft Office (specifically Excel), Adobe, Google Analytics, AdWord

  • Experience with Adobe Premiere Pro CS6, InDesign, After Effects, Photoshop and other editing software

Preferred: 

  • Storytelling: You have a passion for the art and craft of true, personal storytelling with an emphasis on leveraging stories to build bridges of empathy across diverse communities

  • Creativity: You will develop a deep understanding of our brand and recommend creative content to build a following, raise awareness of the organization’s cause, deepen relationships and support lead generation

  • Writing: You can deliver copy that is both informative and interesting to read, adjusting the tone according to channel best practices while staying true to our brand

  • Teamwork: You thrive on owning projects with minimal management but also know that collaboration and input are key

  • Project management: The list of projects can be long, each with many details to track. But you’re ready to tackle them head on

  • Delivering excellence: You care deeply about quality and strive to ensure every deliverable is something you’re proud of

Commitment to Diversity

The Moth is dedicated to the goal of building a culturally vibrant team and strongly encourages applications from people of diverse backgrounds. The Moth seeks to hire staff who reflect the diversity of the communities we serve. All positions at The Moth are filled without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, HIV/AIDS status, veteran status or any other characteristic protected by law. The Moth brings storytelling opportunities to people from a variety of communities. Candidates with a commitment to supporting diversity are strongly encouraged to apply. 

HOW TO APPLY:

To apply, please fill out the application, and upload your resume and cover letter by here: https://themoth.typeform.com/to/iVAH60g4?typeform-source=www.google.com